As a website developer, inbound links (also known as backlinks, inbound links, etc) are important aspects of getting good search engine results. These links are basically the incoming links to your website. If there are many quality websites linking to your site and doing so, then the search engines will value your site a lot more. The problem is that not all links are created equal–the better the quality of the site linking to you, the better link juice you get from that link.
How to use this knowledge in order to boost your search engine results?
Inbound links should be built through article submissions. There are a lot of article directories that are willing to give authors the chance to post articles with inbound links to their website. In addition, a lot of webmasters will let authors post articles including links to their site at the bottom of the article. For example, an article like this one on How to use Inbound Links to boost search engine rankings can be submitted to many article directories and then have its Author Bio block supply links to authors whose books contain Inbound Links to their site.
The net result is that people with sites that have information on how to effectively use this technique are sharing their knowledge with others and the process is picking up. The more knowledge you share, the higher the skill and expertise of the community becomes. Good search engine results are not just about how many links you have pointing to your site, but how many different sites are linking to your site because of the knowledge you have as a provider of information.
If everyone with a site relevancy to your field scores high on Google then your search results will also be better, right?…If you are a professional website developer, e-commerce sites, blogs, non-profit organizations, and you manage information sites such as those with information such as upkeep, repair, donations, reward giving, studies or educational courses you will need an inbound linking strategy of some sort. Inbound links are a necessity.
So Keep in mind that the best search engine results come from sites that have content that is relevant to your readers and content that can be of interest to your visitors. A site with pages of quality content that gives good information will in turn attract other sites to link to your site. So the more relevant links you have linking to your site, the more the search engines will count your siteTruthful advertisements from other websites to be an indication of your website’s popularity and give it a higher ranking on Google, Yahoo, and MSN.
So how do you keep the sites linking to your site up to par? Most search engines when they are bored they will check the links on your web site to see how active they are. active is used in a sense that it is being constantly updated and updated regularly. The more the links are constantly updated on a site the more the search engines will feel that it is important and this will increase the ranking of the site. The truth is that through rebuilding your web site as often as possible you will be re-indexed more frequently by the search engines.
One of the best links to have is an active How to use links wisely in your website. If you are using pictures search engines to find a picture you may type in the picture file type and the search engines will return the closest matching image to your search. Using the alt tag will tell the engine about the subject of an image. The alt tag will be displayed by the image when the user hovers their cursor over it. An image should have a title tag with keywords that are associated with it. The title is another place that the search engines will look for a relevant description on a web page. A title tag will enable the search engine to display the information in the order of the words in the title so you can help guide the search engine’s indexing programs. The title is displayed in the title bar of the user’s browser window.
Using the alt tag will also alert the Google search engine that there is an image (or more) that relates to your search phrase. Alt tags with keywords can sometimes bring the image out of search results. However this will not get the image to appear in a search.
Another popular form of engine optimization is to have your keywords (anchor text) in the picture file name. A search engine will look at the content of the picture file and see what the image is all about, so use the keywords you are optimizing for in the image file name. The SEO tip is to keep the file name as short as possible. Then use hyphens to separate the words. For example, the keyword Yellow-Page.jpg would be the optimal file name for a Yellow page image. The downside is that load speed of the image will suffer somewhat because of the impractical way you have to seclude the words.